Rehearse the hard sales calls before they cost you a deal
Reps practice discovery, objections and pricing with AI buyers built from your own closed deals, then get scored against your best closers.
No signup · takes about 4 minutes
Revenue teams that rehearse on Dryrun
How a Dryrun works
Pick a buyer. Take the call.
Get the tape back.
What makes it stick
Built from your deals,
not a sales textbook.
Buyers cloned from your CRM
Dryrun reads closed-lost notes and call recordings, then builds buyers who raise the objections your team actually loses on.
Salesforce
Closed-lost · Acme Logistics · $62k
Reason: “timing”
Gong
Discovery call · 41 min
Pushback on price at 18:02
Notes
“Went with the incumbent again”
AE: Jordan Lee
DR
Dana Ruiz
VP Operations · composite
Will raise
Switching cost mid-contract
“Not this quarter”
Asks for a pilot first
Your methodology, your rubric
MEDDICC, SPICED, Challenger or the one your VP wrote on a whiteboard. Scoring follows it line by line.
MEDDICC
SPICED
Challenger
Metrics
Economic buyer
Decision criteria
Identify pain
A manager view, not a vanity chart
See which skill is holding each rep back and which playbook moved it. Sort by who needs a 1:1 this week.
Disc.
Value
Obj.
Price
Close
Priya N.
Jordan L.
Marcus W.
Tomas R.
Chloe K.
Jordan: pricing dropped 3 runs in a row
Book 1:1 →
Feedback that quotes your best closer
When a rep fumbles pricing, Dryrun shows what your top performer said at the same moment — from a real call.
Moment · 12:40
· Buyer asks for a discount
You · run 3
−8 pts
“We can probably do something on price if you sign this month.”
Priya N. · top rep
Closed $84k
“Before we talk price — what does pushing this to Q4 cost your plant?”
What changes
New reps stop learning
on live buyers.
Numbers from a 12-week pilot with four mid-market sales teams.
+11
pts
Win rate on deals where pricing came up before the proposal.
3.4
runs
Practice calls per rep each week — without a manager chasing.
“Our new AEs used to burn their first ten discovery calls figuring out what not to say. Now they burn them in Dryrun, and the real calls go to people who are ready.”
RO
Renée Okafor
VP Sales, Pardell & Co.
Pricing
Priced per rep.
No setup fee, no minimum.
Monthly
Yearly
−20%
Starter
For teams of up to 15 reps.
$39
/ rep / month
✓
Unlimited practice calls
✓
12 ready-made buyer personas
✓
Scorecards on 1 methodology
✓
Weekly rep digest by email
Team
Most teams pick this
For sales orgs with managers who coach.
$69
/ rep / month
✓
Everything in Starter
✓
Buyers built from your CRM + Gong
✓
Custom rubrics and playbooks
✓
Manager view and 1:1 prompts
✓
Salesforce & HubSpot sync
Enterprise
For 100+ reps across regions.
Custom
billed annually
✓
Everything in Team
✓
SSO, SCIM and audit log
✓
Data residency (EU / US)
✓
Dedicated enablement partner
Every plan starts with a 14-day trial on your own deals. No card needed. Cancel from settings, not a phone call.
FAQ
What sales leaders ask before they buy.
Something not covered here? Write to hello@dryrun.so — a person who has carried a quota will answer.
Does the AI buyer actually sound like a buyer?
It speaks with natural pauses, interrupts when you ramble and changes its mind when you earn it. Each persona is tuned on objections pulled from your own lost deals, so it pushes where your team is weak — not where a generic script would.
How long does setup take?
Is our call data used to train other customers’ models?
Which CRMs and call recorders do you connect to?
Can managers build their own scenarios?
What happens when the trial ends?
Before the real one
Your next hard call is
already on the calendar.
Run it once in Dryrun first. Four minutes, no signup.